Inventor officially opens natural swimming pool at new luxury glamping resort

The new luxury £4 million touring and glamping resort Love2Stay, near Shrewsbury, has opened to guests from around the UK and Europe, who are taking advantage of the summer weather and enjoying the stunning, state-of-the-art, natural, chemical free, swimming pool at the heart of the development.

The Love2Stay is owned by Salop Leisure, one of the UK's premier caravan and leisure companies. The resort, situated on the edge of the market town of Shrewsbury in 22 acres of beautifully landscaped grounds, offers visitors a luxurious natural retreat, with accommodation in either glamping Safari style lodges or 120 touring caravan pitches. There are panoramic views across to Wales from on one side and over to the Shropshire Hills from the other.

The 432 metre squared natural swimming pool at the centre of the resort has been designed and built by Poolscape Ltd in collaboration with multiple RHS Gold Medal winning landscape design practice, MOSAIC.

The team used the very latest pool technology from Austrian natural pool specialists BIOTOP, whose founder and chairman Peter Petrich (pictured left), flew in to see the finished pool and perform the official opening for swimmers. The bespoke pool design provides swimmers with crystal clear, chemical free water, which is naturally filtered by BIOTOP's market leading skimmer and filtration technology.

Creating a public space natural swimming pool requires considerable expertise to ensure the clarity of the water for a larger number of swimmers. BIOTOP was the company that invented the first commercial natural swimming pools in Austria more than 30 years ago. 

The company is the world's market leader, having built more than 5,000 private and public natural swimming pools around the globe, including the UK's first public one in 2015, at the King's Cross Development in London. 

The natural pool design also incorporates a stunning 230 metre square planted regeneration zone filled with more than 250 mature water lilies and a naturalistic marginal zone, which has been planted with more than 400 native reeds and rushes to create the appearance of a natural lake at the centre of the resort. The pool is flanked on three sides by spacious cedar decking edged and surrounded by soft, textural herbaceous borders.

Poolscape is a UK partner of BIOTOP and its team worked with Mr Petrich to design a completely new, concealed deep water chamber which enables the swimming area to remain at a safe 1.4 metres deep.

Peter Petrich said: "We are delighted to see the finished pool which looks incredible within this innovative glamping concept which has the environment at its core. We worked alongside our partner Poolscape to create this stunning design, using our latest natural filter technology, which was tailor-made to work with the water volume and the larger number of swimmers for a public space. "

"The water is crystal clear and is naturally reaching temperatures of around 20 degrees already. It's great to see swimmers enjoying the feeling of swimming in a natural lake and being at one with nature. "

Mark Bebb, Salop Leisure's managing director (pictured above right), said: "The BIOTOP pool was always going to be a stunning centrepiece at the heart of this state of the art glamping and caravanning resort. The ethos of Love2Stay is focusing on health and nature, but in a luxurious way! "

"The pool has created a real wow factor for our guests as it is already looking beautiful. And what's great is it will continue to get evolve over the years as all the plants around it mature. We wanted the Rolls Royce of natural swimming pools for our guests and we are delighted with it and so pleased Peter Petrich was able to come over and officially open it for us."

For further information about Love2Stay visit or for BIOTOP Natural Pools please visit

For further media information on the BIOTOP Natural Swimming Pool please contact Jane Southcott pr, E: M:07787 527430 T: 01275 852026.
For Salop Leisure, please contact: Duncan Foulkes, public relations consultant, on 01686 650818.

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